An effective internet marketing strategy is more than just online advertising.

It involves developing a product that will generate income, a website on which to promote it and an effective online marketing or advertising strategy. A lack of any of these three elements will result in failure.

The product should preferably be your own and also be unique. The first is not necessarily essential, since you can sell products belonging to other people either as an affiliate or with master resale rights, but the second, the uniqueness, is less negotiable. You want to avoid competing against

many other people selling exactly the same thing, and this you cannot do as an affiliate or by selling a product with resale rights. Most people should be able to produce their own product in the form of an ebook on their niche, but if you can not then you would be better...